In order to reach as many audiences as possible, HERO films are made with a wide distribution in mind. They should be a source of inspiration, entertainment, and new consumers. HERO movies are memorable.

Gallery HERO video material takes on many forms, but at its core, it should be an expression of your gallery's character and a clue to the exhibits that will be seen there. Galleries have used the HERO film in the following ways, all of which were successful.

1. Introduction to the Mini-Tour

Using beautiful gliding imagery is a great approach to introducing your gallery to a new audience. Audiences will be encouraged to visit if this is done correctly.

This strategy works best if the spaces are stunning in and of themselves and if there are readily recognizable pieces. This method has been used by renowned museums such as the Louvre (Paris), the Mauritshuis (The Hague), and the Musee Rodin (Paris) with their HERO films. However, a HERO film may also function as a virtual tour of a temporary exhibition.

2. Celebrity Interviewees and Presenters

Any time a well-known proponent speaks in front of a crowd, the energy in the room immediately shifts. Gallery patrons and stakeholders are often eager to lend a hand. For instance, in their HERO video, The Broad Museum in Los Angeles interviewed Adele on her love of the artist Yayoi Kusama.

3. Viewing the Gallery in a New Light

A daring creative strategy might fuel a HERO film. The Mauritshuis in The Hague is home to some of the world's most famous paintings, including Carel Fabritius's The Goldfinch and Girl with a Pearl Earring (Johannes Vermeer). They recognize (in this HERO film series) that many individuals will have the same photos on their walls and that seeing the original art is one of the most compelling reasons for visitors to visit the gallery.

4. The Collection's Animation

The usage of video animation to transport viewers inside the work is on the rise. This may be done in a very high-end manner, like in this Sotheby's film, which actor Steven Berkoff narrates. However, this strategy may also be applied more simply on a museum-friendly budget. For their exhibition mes sauvages, the Musee D'Orsay (Paris) has a history of integrating animation in novel ways, such as this short video. Again, in Paris, the Grand Palais has animated its collection to reintroduce it to the age in which it was produced in conjunction with an exhibition of the work of Art Nouveau artist Alphonse Mucha.

We are a marketing agency situated in London. We'll apply our signature creative flair and secure filming clearance from the appropriate authorities. Get in touch now to learn more about collaborating with us on your next brand video.

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