Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Also known as hype videos and teaser videos, the main purpose of a promo video is to entice people to learn more.

Promo videos drive traffic. They’re like big flashing signs pointing viewers to your website or landing pages. Naturally, brand awareness goes hand in hand with these videos that live at the top of your marketing funnel.
Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads.

When given the choice between text and video, most people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns.