Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. If done correctly, you will increase the quality and quantity of traffic to your site so you gain more leads, sales, clients, whatever it is you’re aiming for.
And of course, we have to mention the huge market potential if you use SEO techniques for your startup. There are more than 3.5 billion searches on Google on a daily basis. Imagine how many potential leads you could lose if you are not employing an SEO strategy.
As we’ve mentioned, search engine optimization is a long-term investment. It takes dedication to bring organic traffic to your site. But, once you have committed to it, you will reap the rewards.