Marketing is an essential part of most businesses and can pay many times over what it costs. Anyone responsible for spending money to generate revenue (e.g. marketers) should have a simple way to know if their activity is generating business. This is why return-on-investment (ROI) is such an important metric for any business activity.. To make the most of your marketing spend, you need to know how to measure its results.
Figuring out what portion of sales growth is attributable to a marketing campaign can be tricky for a non-expert.And also, measuring marketing ROI manually for each marketing campaign takes time and resources.