HUB films are excellent promotional movies for your loyal consumers when used in conjunction with the HERO, HELP, and HUB video frameworks. These will be viewed mainly by your fans and frequent visitors.
HUB videos can take on a variety of forms depending on the size and nature of the gallery. Films promoting the gallery, the artists included in shows, or even your employees can be used as promotional tools.
1. Profiles of Artists and Artworks
Audiences would learn a lot about contemporary artists' work by watching a video. These videos will naturally develop into a series over time, providing a true sense of the gallery's work and direction.
Tate Shots (Tate, London) does an excellent job bringing artists' personal tales to light. 'Met Collects' (New York's Metropolitan Museum of Art) provides information about new additions to the collection. The National Portrait Gallery (Canberra) is showing a series of short films called "Portrait Stories" that explore the creative process of portrait artists and their relationships with their sitters.
2. Interesting Documentaries on Conservation
Conservation films are frequently among the most well-received films by their genuine audience. It's always interesting to find out what happens to a piece after being taken down from display. It's exciting to offer a backdrop to a piece and its history when it's set to be presented for the first time in many years.
The nature of the work, the complexity of the treatments, and the conservators' investigative work all lend themselves to narrative-driven short films. We've covered conservation efforts that took up to two years at Kavax.
3. Display Outstanding Artist Techniques
It's fascinating to find out how artists do their work. The best way to document this discovery is to use promotional videos that show Artist Techniques. This might involve studio visits for contemporary artists, while historical artists, specialists and historians can illustrate the technique and learn necessary to do work.
4. Promotional Films for Projects and Events
Everyone's visit to a gallery is unique, and learning about the many projects on display may be fascinating. This can help you develop a stronger bond with your audience and inspire them to participate in your gallery in new ways.
In addition to filming live drawing sessions, Project and Event Films may be used to keep the public enthusiastic about gallery dates, follow paintings on tour, document youth programs, or promote a musical partnership for the upcoming year, all of which are types of promotional movies.
5. Extra Engagement Documentary Series
By making documentary series rather than just one-off films, some galleries are able to create a stronger relationship with their audience. The New York Museum of Modern Art recently launched 'At The Museum,' a beautiful observational video series that examines the museum in a manner reminiscent of Frederick Wiseman's 'National Gallery.'
6. Gallery Tours to Complete the Experience
A curator gives a museum tour, or perhaps the gallery director may be a genuine pleasure for art aficionados. At Kavax, we have made short promotional videos that show off a lot of different art shows. For example, Desmond Shawe-tour Taylor's of Windsor Castle's Waterloo Chamber has allowed a far larger audience to witness an expert tour that was previously only available to small groups. The Waterloo Chamber at Windsor Castle is available on Vimeo, courtesy of the Royal Collection Trust.
7. For an Extra Touch, Live Video Streaming
According to Cisco, live online video will account for 13% of internet video traffic by 2021, expanding 15-fold between 2016 and 2021. Now is the moment to test Live Video Streaming if you haven't already.
Live videos are inexpensive to produce and contribute to the allure of the live event. A Live Video Event that made excellent use of this technique was 'Sunflowers Live,' a collaboration between the National Gallery (London), the Van Gogh Museum (Amsterdam), the Philadelphia Museum of Art, the Neue Pinakothek (Munich), and the Seiji Togo Memorial Sompo Japan Nipponkoa Museum of Art (Tokyo) that used live video to connect all five of Vincent Van Gogh's Sunflower paintings.
Find Out More About Promotional Videos and HUB Films
We're here to assist you in showcasing the beauty that exists within your gallery's walls. Get in touch with us today to take your HUB films to the next level.
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