While recently perusing the web, you've definitely noticed a rise in the number of videos on business landing pages. Some of these videos may have even had you captivated for a while. You may have also come across videos broadcast by firms on social media and other online channels.

Today, video is one of the most effective digital marketing strategies available. Without a video marketing strategy in your marketing plan, you can't expect your firm to succeed. Here's why.

1- Videos will help in increasing engagement

There is no better approach to improve brand interaction with your target audience than via video. This is particularly true if your content strategy includes social media. Compared to other sorts of content, people nowadays are ten times more inclined to share, comment on, and engage with video content. Businesses who upload videos to their Facebook pages, for example, enjoy a 33 per cent boost in engagement.

Bonus tip

Whether you use a video production business in London or not, make sure your movies are locally published to each of your social media accounts. You may submit the video to YouTube and integrate it into your social media accounts for improved SEO.

2- Videos can help you develop the personality of your brand

A picture is worth a thousand words, as the adage goes. A video helps to put a face to the brand by increasing brand awareness. You can easily demonstrate what your company stands for while also developing an emotional connection with your audience and earning their trust.

Bonus tip

For video marketing, you don't need to hire professional actors. When expressing your brand's personality, try to be as real as possible. Hire a professional video production London service to assist you in showcasing your team in a natural, approachable manner for your clientele.

3- Videos can assist you in better showcasing your products

Images of products can only go so far. You may show off your product in all three dimensions using video. For product videos, 3D animation is an excellent choice. Additionally, they assist in demonstrating to potential buyers how the product might benefit them. They let you present your product in action and explain why your product is superior to the competitors to the audience. They're particularly useful when introducing a new product.

Bonus tip

With the support of a competent corporate video production London team, you can take your product presentation to a whole new level. A product video produced by a London videographer may help you tell your brand's narrative. As a result, the audience will feel a greater feeling of anticipation and excitement, which will, in turn, lead to a deeper relationship.

4- Mobile users are drawn to videos

Around 75% of mobile customers watch videos on their phones. Why is it critical for a company's brand to appeal to mobile users? Your business should care since 82% of today's customers use their mobile devices to research products and services before making a purchase decision, which is a significant number.

Today's consumers need immediate access to information. Providing a video will make it easier for them to absorb the information they need. In addition to delivering your message to mobile users, a video may help you expand your audience. People are more inclined to recommend your product or service if your website or content can be accessed on their mobile devices.

Bonus tip

Work with a video production business in London to produce short videos that communicate your brand's narrative. Social media accounts should include videos. Additionally, movies on your website's landing pages may improve the user experience and aid in sales.

5- Videos are great educational tools

In today's world, information is a highly sought-after commodity. The internet has made it possible for people to get the information they want in a matter of seconds. Brands can use this thirst for information to demonstrate how their products can alleviate customers' concerns.

When people want to learn about a product or service, they prefer to watch a video than read about it in text or even in an infographic. You can utilise video to guarantee that customers thoroughly comprehend the value of your product or service.

Bonus tip

Work with a London-based company that specialises in animated video creation. This type of media is beneficial for illustrating complex ideas and processes. It's also a great way to get your point out quickly and creatively.

6- Videos will improve conversion rates

Are you looking for a way to increase your sales? Simply introducing video into your marketing approach may elevate it to a whole new level. After viewing a video of a product in action, people are more inclined to buy it.

Bonus tip

Make sure you're not just focused on marketing videos. People react significantly more positively to films that provide value, such as explainer videos or testimonials. A professional videographer in London can assist you in creating these videos and ensuring that they are not only entertaining but also helpful in establishing trust.

7- Videos will help to increase your brand's website's retention rates

Have trouble retaining visitors on your site long enough to convert them into leads? Increased retention rates may be achieved by including videos in your website's content strategy. If a website does not feature a video, users are more likely to leave after only a few seconds.

Bonus tip

Landing pages should provide high-definition video content. Explainer videos and customer testimonials are two examples of this kind of content. A well-executed video may assist in converting a visitor who was simply interested in learning more into a customer.

Whether you hire a professional or do it yourself, you can't afford not to include video marketing in your overall content marketing plan. If you don't, you'll lose a significant chunk of the market to your competitors.