The popularity of video marketing has skyrocketed in recent years. However, simply because everyone else is doing it does not justify taking it on yourself. You should invest in the video due to the numerous benefits it provides. Because of these advantages, video marketing has become so common and vital.
Engage your audience through video marketing
Video is a great way to draw in your audience and urge them to learn more about your company and its products. When a video is featured on a website, the typical user spends 88% more time on it. In addition, video marketing decreases the bounce rate of that page.
The more you use video marketing, the better your SEO
When you employ video marketing on your website, you increase your chances of being on the top page of search results by fifty times. Video can also help you rank higher in Google's organic search results. A huge benefit of video marketing is that it improves your SEO, increasing your chances of being found by your target consumers.
Statistics on video marketing
If you're still not persuaded of the importance of video marketing, consider the following:
A minute of video is about equivalent to 1.8 million words.
Every day, more than 78 per cent of individuals view videos.
Video currently accounts for half of all media traffic on the internet.
74% of all internet traffic in 2017 is thought to be video.
Marketers throughout the world consider video to be the most profitable material.
Why should you use video marketing?
From greater engagement to enhanced SEO, video marketing has a lot of advantages for your company. Above all, video connects and engages audiences in a way that photos and words cannot; video allows you to connect and engage with audiences in less time. As a result, video marketing may be instructive, engaging, and amusing, all simultaneously, resulting in a high return on investment. Including video in your digital marketing campaigns is becoming increasingly vital.
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